Purpose Project

Our ongoing research on purpose, and aligning business and talent to solve the world’s most pressing problems. Get inspired and discover our latest insights.

Thinking about the big picture: 3 questions shaping the journey to corporate purpose
Lucien Georgeson Lucien Georgeson

Thinking about the big picture: 3 questions shaping the journey to corporate purpose

It has been said a lot, but it remains true that in 2020 the world changed around us. The short- and long-term consequences for organisations of 2020 have been much discussed. As we settle into 2021, it is also useful to get our heads up and think about where we stand on some of the ‘big picture’ questions that shape how to start from purpose.

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